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Dominate Google with a Quality
and Natural Link Building Strategy
Copyright © Stephen Shitta-Bey
http://www.4Real.biz
Usually, the best way to rank highly in Google and other major search
engines is
to have as many sites as possible link back to your website and ensure
that most
of them link to your site using the keywords you want to rank for in the
search
engines.
So, for example, if you want to rank highly for the keyphrase 'learn
to play guitar',
the more sites you get to link to your website using that 'key phrase'
the better for you.
Throughout this site, we have discussed various tactics to build links
pointing
back to our site from other sites on the internet. Internet
Article Marketing,
Forum
Online Marketing, Free
Press Release Sites, Social
Network Traffic,
Free Clasified are some of the main methods used to build
multiple one-way
links
pointing back to our site.
These tactics certainly help to generate plenty of cheap web traffic.
However, to
get the best out of them each should be understood as forming part of
an overall
link
building strategy.
However, to get the most out of our link
building efforts, especially from using the
various methods outlined above, it is first necessary to understand how
search
engines view links.
One of the main criteria Google and others use to rank websites is by
measuring
how much trust a website is perceived to have within its' particular niche.
Links provides them with the data to measure that trust. Since links are treated as passing a vote of confidence on the sites they link to, the more links a site has from similar sites, the more it is perceived to be trusted by other sites within its niche market; a situation similar to professional colleagues giving a stamp of approval to one of their own.
Also the older the links the more trust that is built in the eyes of the search engines since aged links suggests that over time the site has consistently been found reliable by other sites.
Newer sites will therefore do well to seek links from much older popular
sites in
an attempt to reduce the negative impact of being 'new on the block' .
The
alternative is to seek to optimise their sites for long tail keywords
that have a fair
amount of traffic and not much competition.
The other criteria Google uses in ranking is the authority and relevancy of a website.
One good indicator of this is always the text (known as anchor text)
used by other
sites to link to the site in question. So also is the content sorrounding
the link text.
So if a site is about 'dog training for mums' and another site uses the
same or very
similar keywords to link to that site, it clearly suggests that the site
is trully about
'dog training for mums'. Even more so where the sorrounding text goes
on to
explain what 'dog training for mums' is about.
This type of linking passes authority to the site being linked to. Where
the linking
site itself is a high authority and high popularity site, the value of
the link is even higher.
Another good indicator of the relevancy and authority of a site is the
rate at which
it picks up links. If a site maintains a steady growth rate of links each
month, then it
suggests more and more sites continue to find its content relevant.
On the other hand, if a site suddenly appears with a whole chunk of links
without
any prior consistent link growth pattern, then that site is likely to
be red-flagged
by Google and penalised for artificially growing links. So when it comes
to submitting
our articles to the directories or social bookmarking our pages or using
any other
method to build our links, we need to exercise restraint and do it gradually.
Hot Tip: About
8 links a day pointing to different pages on our site and using
different keywords or anchor texts is more likely to appear
natural link building to the search engines.
That being said, for us to be able to occupy the top half of Google first
page for
our targetted keywords we must consistently and naturally build links
mostly from
high authority and popular high page rank websites within our niche.
There are a number of link building services that can help you maintain
a quality,
consistent and natural link growth pattern. Examples are One
Way Links,
3WayLinks.
You can also download the Free
Directory Submitter which will submit your site
to many high page rank authority directories and get you hundreds of one
way
links pointing back to your site.
The overall strategy should be a comprehensive and consistent approach
to quality
link building involving many of the other methods described
throughout this site
alongside one or two of the direct link
building services mentioned here.
Since Internet
Article Marketing is one of the methods described elsewhere,
it is
worth mentioning that article marketing systems like Unique
Article Wizard,
Mass
Article Control and Free
Traffic System can also play a very important
(if not more important) role in automating our link building efforts.
The same goes
for Social
Network Traffic (see
article on this) .
Good News!
The following Bonuses are available for any of 3WayLinks,
OneWay Links,
and Free Directory Submitter. To receive your
bonuses, if you decide to sign up
for any of them, just send us a quick request using our Contact
page. Remember
to clear your cookies and then use any appropriate link here to visit
order page.
To your Success.
Stephen Shitta-Bey
http://www.4Real.biz
http://HowToMakeMoneyOnlineWorkingFromHome.com
Related Articles:
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your Site to move up the Search Engines real fast with Free Forum
Online Marketing
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