Since Search
Engines are on a constant look-out for original content for
their
users, writing and distributing Internet
Press Releases is one of the quickest ways you can get your
site noticed by the Search
Engines.
A Press
Release is simply a short story directed at members of the
news media
to highlight an important event or development considered to be of news
value.
Such an event or development can be the launch of a new business, product
or
website or a scheduled promotion, announcement or award ceremony.
These are usually loved by media houses, both off-line and online, as
they provide
valuable content to fill their publication and can be a useful source
for developing
full stories.
Many of the Internet
Press Release Distribution Services have highly trafficked
websites with constantly updated originally content the major search engines
pick
up almost immediately. Within minutes of submitting your Press
Release to these
distribution services, your release is distributed by means of RSS
feeds across
their network of authority news sites that rely on them for news; thus
in less than
1 hour your release can be showing on Google News, MSN
News, Ask.com
and many other syndicated websites. Such is the power of Internet
Press Releases.
Since
you would have included one or two links
back to your website in your Internet
Press Releases, Google and others will index your site
as they pick up the Press
Release which means
your sites shows up in Google under 1 hour of your release coming out.
The Lesson here is not to listen to any Company
that says they want to charge you to submit to Search
Engines; that is now antiquated SEO and
a complete waste of your money and time.
Hot tip: whenever
I want to get a story, article or website picked up by
Google under an hour, I write an Internet
Press Release.
In addition to getting your site into the Search
Engines quickly, Online
Marketing by Press
Release Distribution can also bring you bucket loads of FREE Website Traffic FOREVER from other
sources. This is because for every news distribution service or news site
that publishes your Press
Release, there
are many other websites (mostly blogs) that pick it up
and publish it on their sites
thereby funneling plenty of free traffic back to your site. This will
also mean more
backlinks which will help you gain Google Top Position
for your targetted
keywords
Thus, in addition to being the quickest way into Google and other Search
Engines, Press
Releases are also viral in nature, spreading quickly and
uncontrollably (in a nice sort of way) across the world wide web. They
are therefore great for Online
Marketing
Preparing and Distributing your Internet
Press Releases should not be a bother. You have two options;
you can either write one yourself or you can engage the services of a
professional for a small fee to write one for you (you
can hire a writer at Elance
).
If you are doing it yourself, you will need to write a short story about
the launch
of your new website using a headline and content containing words (keywords)
that you want people to use in finding your website in the Search
Engines.
You then use sites like WebWire,
PRWeb,
PRNewsWire
and eReleases
to
distribute your Internet
Press Releases and announce your site to the world.
Writing Internet
Press Releases yourself can be effective. However, if you
are
able introduce the power of leverage as we have discussed throughout this
site, you
can be assured of getting a more comprehensive Press
Release Creation and
Distribution service.
As an alternative to engaging someone to write Internet
Press Releases for
you, there are now computer programs like Press
Equalizer that can automate
the whole process from Press
Release creation to Distribution
for you. All you
have to do is fill in a simple questionaire and the program will create
and distribute
the Internet
Press Release for you.
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