How To Make Money Online Working From Home

Google Adwords is a paid way to get to the top of the Search Engines within 1 hour. Though you actually pay for it, unlike natural or organic search results, it can be an effective way of getting cheap web site traffic with good return on investment so long as you know what you are doing.

Under the heading ‘Sponsored links’, Adwords are the ads displayed above and to the right of organic search results. Organic search results on the other hand, are the main results featuring websites that have achieved their search engine position naturally through good SEO (Search Engine Optimisation).

Thus, Adwords also known as pay-per-click advertising is the quick and easy way of showing up at the top of Google search results once you are willing to pay.

However, the good thing is that your cost will be based on the performance of your ad so that you only pay when people click on your advert. You agree upfront how much you are willing to pay for each click on your advert for particular keywords you are targetting. This is known as bidding for keywords, which is a vital part of any successful Google Adwords campaign.

So you obviously want the right people to click on your ads (those who are most likely to be interested in your offer) so you don’t waste money. This is where keyword research comes into play as this will tell you the best keywords your target audience are using to search for products or services like yours. Probably the best tool out there to make your keyword research a breeze is KeywordElite 2.0 by Brad Callen.

Once you find these then you will need to check how competitive these keywords are since the more competitive they are the more you will have to pay in order to have any chance of your ad showing up when people search by those keywords.

*Competitive keywords are keywords that are been heavily targetted and bidded on by other advertisers.

The key to your success, as any adwords expert will tell you, is to find those reasonably searched keywords that are not as competitive and bid on them. ( KeywordElite makes this very easy).

That way you don’t have to pay so much per click and still have your ads showing up a decent number of times each day. This way you get plenty of Cheap Web Site Traffic.

So how do you work out how much you should pay for any keyword to enable you break even?

The first thing to do is to find out how much each customer to your site is worth to you. For example, if you know you can make an average profit of $35.00 per sale then that amount is the value of each customer to your site. This in turn means that this is the amount you are prepared to pay to get one customer.

To ensure you don’t pay more than this amount before making a sale, you need to first determine what the conversion rate of that product is. Conversion is basically the percentage of people who buy the product after visiting the sales page.

At 1% conversion rate, your bid should be $0.35 for a product that pays you $35.00 commission per sale. This is because if you bid $0.35 per click (1% of $35.00), by the time you spend $35.00, you will have made back $35.00 since at least 1% of those who click on your add will buy your product. Therefore $0.35 is your break even bid price that you should not go beyond.

Using this formula, you can always work out your maximum bid price for any product you wish to advertise for and this will always vary depending on your commission per sale and the conversion rate of that product. If you are promoting an affiliate product, the product vendor will advise you of the expected conversion rate of their product landing page.

Once you have chosen the right keywords and placed your bids on them, you will now ensure your ads contain only keywords you are targetting in order to attract only those visitors most likely to be interested in what you have to offer.

Landing Page Optimisation and Conversion Tracking.

Significantly, your task is not complete until you have prepared a page on your site (known as landing page) to receive those who click on your ad so that they may be converted to paying customers; which is what it’s all about.

Think of your landing page as your shop display and sales assistant that combine to close the deal. The targeted keywords we talked about earlier form your street address that enable people find you; your carefully worded and keyword rich advert is the shop window that brings people in.

Lastly, conversion tracking is the internal audit or survey that you will regularly perform to see what is not working out of any the above (keyword targetting, ad copy, landing page conversion) so you can either improve on them or change them.

The same principles apply to running pay-per-click advertising campaign at other networks like Yahoo Search Marketing, MSN etc.

For more indepth knowlege of running successful Pay-Per-Click advertising campaigns, use the form below to sign up for your FREE copy of Google Adwords Made Easy report.

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You can also take advantage of the FREE 5 Days to Success with Google Adwords by Perry Marshall.

There is ofcourse, the short cut offered by KeywordElite by which you can literally spy on profitable Adwords campaign of successful marketers AND then “borrow (or legally steal)” their entire marketing strategy as revealed by the software to guarantee your absolute success!

To Your Success.

Stephen Shitta-Bey
http://www.4Real.biz/blog