How To Make Money Online Working From Home

Opt in Email Marketing (a.k.a Email List Building) is indeed a must for any online marketer as no marketing mix can be complete without it. Email List Building will not only be strategic to your online success but growing one real fast using Auto responder Software would be critical to that success.

Email List Building, is the practice of building a list of current and prospective new customers for the purpose of making regular follow up contacts. It is essential that you build such a list from the normal traffic that daily arrives on your site or else you will always be searching and prodding for new customers each time you have a product to market.

Email Lists Building is largely about building relationships and giving people what they want, which in many cases includes a lot of giveaways and free advice. Infact the best way to build an Email List is to commence a relationship by offering something of value for free. That way, your visitors sign up to your list and are looking forward to your messages in their inbox.

Infact, your subscribers will appreciate you the more if your emails offer plenty of help and value and will usually trust your recommendations when it comes to products that will benefit them. Even more so when you offer bonuses along with the product for sale.

A good list is one that is well targeted to produce the highest possible response from the highest possible number of people. There is no point having a very huge list when hardly anyone on that list responds to your offers.

The power of a well targeted email list is that a decent percentage of the people on your list will always buy a product whenever you recommend one to them, especially when you have built a relationship of trust and mutual respect.

Even where you have a small list of 2000 subscribers with about 3% conversion (considered a decent percentage) and promote one product to your list that makes you $25.00 commission per sale, you will be making $1500.00 just by sending out one email. Hence the popular saying within the Internet Marketing world that ‘The Money is in the List’. This ofcourse assumes that we had done our homework and built an Opt in Email Marketing list that is well targeted.

So grow a well targeted list of subscribers, give them lots of useful free information and free products and periodically recommend great selling products that will be of immense benefit to them and you will begin to see the numbers multiply.

So How Do We Communicate With Our Subscribers?

Newsletters are a great way to communicate with an audience that have signed up to hear from us. This is a good way to regularly remind our opt-in subscribers about our website and constantly drive them back to our site.

Newsletters provide us the opportunity to convert subscribers into paying customers over time through the provision of additional information.

However, to put this process on autopilot and double our chances of conversion we need to engage a Personal Assistant that will work for us round the clock non-stop. This Personal Assistant is an Email Marketing Software known as an Auto responder

An Auto responder Software allows us to create pre-set email marketing campaigns to be delivered automatically to subscribers, leaving us free to devote more time to building our business, spend more time with our family or relax as we please. In essense, it puts our business on auto-pilot.

The process starts with our Auto responder (our Personal Assistant) sending the subscriber an email thanking them for signing up and inviting them to confirm their subscription to the mailing list so that they can start receiving our messages.

This initial procedure is called a double opt-in which ensures that we build a permission-based targeted mailing list that weeds out form submissions by robots as well as by fraudulent people who use other people’s email addresses to subscribe thereby protecting us against spam accusations.

After a subscriber confirms the opt-in, the Auto responders messages are now ready to be sent. They are sent once or twice a week or more depending on how often you want them to go out. Remember it is important to maintain mutual respect with your subscribers and not keep bombarding them with messages. You also do not want them to forget about you so you need to strike a good balance in terms of how often your messages go out.

At your set intervals, your Auto responder will send out free information in the form of newsletters or reports to subscribers and provide updates about your website and any available offers.

This is in essence the courtship period during which a good number of subscribers are converted to customers. This is a very important function of Auto responders as people generally do not buy a product the first time they visit a site or hear about the product. Most people tend to want more information about the product to help them decide whether or not to buy. Nothing works better to deliver such additional information on your behalf like Auto responder Softwares do.

An Auto responder is therefore the engine room and ultimate Personal Assistant of any List Building System since it not only helps you build your list of subscribers but also follows them up to convert your subscribers into paying customers.

The two leading Auto responder and Email Marketing Softwares are GetResponse and Aweber and you will definitely need one of these to ensure your online success. Both are quite affordable, easy to set up and can provide you with really cheap email marketing solution.

To Your Success.

Stephen Shitta-Bey
http://www.4Real.biz/blog